#FFFFFF Color

The hex color #FFFFFF is rgb(255, 255, 255).

Used in the brand palettes of Apple, IBM, Intel, Samsung, Adobe, Oracle, Dell, HP, Sony, NVIDIA, AMD, Tesla, SpaceX, Facebook, Twitter (X), YouTube, LinkedIn, TikTok, Snapchat, Reddit, Coca-Cola, Pepsi, Starbucks, McDonald's, Subway, KFC, Domino's, Dunkin', Burger King, Red Bull, Nike, Adidas, Puma, H&M, Zara, IKEA, Target, Walmart, Ferrari, BMW, Mercedes-Benz, Audi, Ford, Toyota, Netflix, Spotify, Disney, HBO, Twitch, ESPN, Paramount, Visa, Mastercard, PayPal, American Express, Chase, Wells Fargo, Amazon, WhatsApp, GitHub, Pinterest, Stripe, Airbnb, Uber, Levi's, Chanel, Uniqlo, Porsche, Honda, Nintendo, PlayStation, Xbox, Yahoo, WordPress, Bank of America, Taco Bell, Chipotle, Pizza Hut.

#FFFFFF Color Codes

HEX

#FFFFFF

RGB

rgb(255, 255, 255)

HSL

hsl(0, 0%, 100%)

CMYK

cmyk(0%, 0%, 0%, 0%)

Tints & Shades of #FFFFFF

Shades (darker)

#D4D4D4

#AAAAAA

#808080

#555555

#2B2B2B

Text Contrast & Accessibility

White text — ratio 1.00:1 (fails AA)
Black text — ratio 21.00:1 (passes AA)

Pair #FFFFFF with black text — that combination passes WCAG AA for normal text at 21.00:1. For WCAG 2.1 AA, normal text needs at least 4.5:1 and large text at least 3:1 — test other pairings with the contrast checker.

About #FFFFFF

#FFFFFF is a near-white, essentially neutral tone. In HSL that's a hue of 0°, 0% saturation and 100% lightness, which makes it a neutral that pairs with almost anything.

Complementary & analogous

#FFFFFF
#FFFFFF
#FFFFFF

Colors similar to #FFFFFF

The closest colors to #FFFFFF that have their own page here.

#F7F5F2

Dropbox Coconut

#F5E6CA

Louis Vuitton LV Beige

#CCCCCC

Adidas Light Gray

#FEE75C

Discord Yellow

#A6A6A6

Apple Silver Gray

#A0A0A0

Zara Gray

#FFCD41

Wells Fargo Gold

#BFA06E

Gucci Gucci Gold

Frequently asked about #FFFFFF

What is the RGB value of #FFFFFF?

#FFFFFF is rgb(255, 255, 255) — red 255, green 255, blue 255.

What is the CMYK value of #FFFFFF?

#FFFFFF converts to cmyk(0%, 0%, 0%, 0%), useful for print work.

Is #FFFFFF a warm or cool color?

#FFFFFF is a near-white, essentially neutral tone (hue 0°, 0% saturation, 100% lightness).

Which brands use #FFFFFF?

#FFFFFF appears in the brand palettes of Apple, IBM, Intel, Samsung, Adobe, Oracle, Dell, HP, Sony, NVIDIA, AMD, Tesla, SpaceX, Facebook, Twitter (X), YouTube, LinkedIn, TikTok, Snapchat, Reddit, Coca-Cola, Pepsi, Starbucks, McDonald's, Subway, KFC, Domino's, Dunkin', Burger King, Red Bull, Nike, Adidas, Puma, H&M, Zara, IKEA, Target, Walmart, Ferrari, BMW, Mercedes-Benz, Audi, Ford, Toyota, Netflix, Spotify, Disney, HBO, Twitch, ESPN, Paramount, Visa, Mastercard, PayPal, American Express, Chase, Wells Fargo, Amazon, WhatsApp, GitHub, Pinterest, Stripe, Airbnb, Uber, Levi's, Chanel, Uniqlo, Porsche, Honda, Nintendo, PlayStation, Xbox, Yahoo, WordPress, Bank of America, Taco Bell, Chipotle, Pizza Hut.