Famous Brand Color Palettes
Discover the color palettes behind 60+ world-famous brands. From tech giants to fashion icons, explore the colors that define the world's most recognizable companies.
Showing 60 brands
Google brand colors feature their iconic four-color palette of blue, red, yellow, and green. The Google color palette represents innovation, accessibility, and playfulness, making it one of the most recognized brand identities worldwide.
#4285F4
#DB4437
#F4B400
#0F9D58
Apple
Apple brand colors feature a minimalist palette of silver (#A2AAAD), space gray (#333333), and white, with the iconic Apple blue (#007AFF) used throughout iOS and macOS. The Apple color palette emphasizes simplicity and premium design. Apple's brand hex codes are widely used in UI design for iOS apps and web projects.
#000000
#FFFFFF
#555555
#A6A6A6
Microsoft
Microsoft brand colors feature their iconic four-square window logo in red, green, blue, and yellow. The Microsoft color palette represents diversity, innovation, and the company's broad range of products and services.
#F25022
#7FBA00
#00A4EF
#FFB900
IBM
IBM brand colors feature their iconic blue palette symbolizing trust and corporate strength. The IBM color palette conveys enterprise reliability and Big Blue's technology leadership.
#0530AD
#FFFFFF
#000000
#5596E6
Intel
Intel brand colors feature their signature blue representing innovation and technological leadership. The Intel color palette conveys computing power, processors, and tech innovation.
#0071C5
#FFFFFF
#000000
#0068B5
Samsung
Samsung brand colors feature their deep blue palette conveying trust and technological excellence. The Samsung color palette represents global electronics innovation and quality.
#1428A0
#FFFFFF
#000000
#0066B3
Adobe
Adobe brand colors feature their bold red representing creativity and digital design. The Adobe color palette is synonymous with creative software, photography, and graphic design tools like Photoshop and Illustrator.
#FF0000
#000000
#FFFFFF
#ED1C24
Oracle
Oracle brand colors feature bold red representing enterprise technology. The Oracle color palette conveys database leadership, cloud computing, and business solutions.
#FF0000
#000000
#FFFFFF
#C74634
Dell
Dell brand colors feature their corporate blue representing technology solutions. The Dell color palette conveys reliability, innovation, and computer manufacturing excellence.
#007DB8
#FFFFFF
#000000
#0085C3
HP
HP brand colors feature their signature blue representing computing innovation. The HP color palette conveys technology, reliability, and printing excellence.
#0096D6
#FFFFFF
#000000
#0072C6
Sony
Sony brand colors feature black and white representing entertainment technology. The Sony color palette conveys innovation, electronics, and PlayStation gaming.
#000000
#FFFFFF
#1B4E9B
#003087
NVIDIA
NVIDIA brand colors feature their signature green representing graphics innovation. The NVIDIA color palette conveys gaming, AI, and high-performance computing leadership with GeForce and RTX products.
#76B900
#000000
#FFFFFF
#6BA821
AMD
AMD brand colors feature their signature red and black representing gaming performance. The AMD color palette conveys power, innovation, and high-performance computing with Ryzen processors.
#ED1C24
#000000
#FFFFFF
#FF0000
Tesla
Tesla brand colors feature a sleek red and silver palette representing electric innovation. The Tesla color palette conveys cutting-edge technology, sustainability, and luxury electric vehicles.
#CC0000
#000000
#FFFFFF
#E82127
SpaceX
SpaceX brand colors feature black and white representing space exploration. The SpaceX color palette conveys innovation, the future, and making life multi-planetary.
#005288
#FFFFFF
#000000
#0A4C78
Facebook (Meta) brand colors feature their iconic blue (#1877F2) representing trust, communication, and connectivity. The Facebook color palette has become synonymous with social networking worldwide.
#1877F2
#FFFFFF
#000000
#4267B2
Instagram brand colors feature a vibrant gradient of purple, pink, orange, and yellow. The Instagram color palette represents creativity, self-expression, and visual storytelling on the world's leading photo sharing platform.
#E4405F
#FCAF45
#833AB4
#C13584
Twitter (X)
Twitter (now X) brand colors feature the signature blue (#1DA1F2) from the classic Twitter era and black (#000000) representing the X rebrand. The X platform branding uses a monochrome black and white palette, while many designers still reference the original Twitter blue hex code #1DA1F2 for social media projects.
#1DA1F2
#FFFFFF
#000000
#14171A
YouTube
YouTube brand colors feature their iconic red play button and white background. The YouTube color palette represents entertainment, energy, and the world's largest video platform.
#FF0000
#FFFFFF
#282828
#CC0000
LinkedIn brand color is Blue (#0A66C2), updated from the classic LinkedIn blue (#0077B5). The LinkedIn color palette conveys trust, professionalism, and career development.
#0A66C2
#FFFFFF
#000000
#0077B5
TikTok
TikTok brand colors consist of 2 main colors excluding black and white: Cyan (#25F4EE) and Red/Magenta (#FE2C55). The TikTok logo uses these vibrant colors to represent youth, creativity, and the energy of short-form video content. As of 2026, the official TikTok color palette remains cyan and magenta on black.
#000000
#FE2C55
#25F4EE
#FFFFFF
Snapchat
Snapchat brand colors feature their signature bright yellow ghost logo. The Snapchat color palette represents fun, spontaneity, and ephemeral communication.
#FFFC00
#000000
#FFFFFF
#FFF200
Reddit brand colors center on their signature orange-red (#FF4500), known as "OrangeRed." The official Reddit brand color hex code is #FF4500, paired with white (#FFFFFF) and dark navy (#1A1A1B) for the UI. Reddit's color palette is designed for high visibility and community recognition across web and mobile.
#FF4500
#FFFFFF
#000000
#FF5700
Coca-Cola
Coca-Cola brand colors feature their iconic red and white palette. The Coca-Cola color palette is one of the most recognized in the world, representing happiness, refreshment, and classic American culture since 1886.
#F40009
#FFFFFF
#000000
#ED1C16
Pepsi
Pepsi brand colors feature their red, white, and blue globe logo. The Pepsi color palette represents youth, energy, and the bold choice of a new generation.
#004B93
#D81F26
#FFFFFF
#E32526
Starbucks
Starbucks brand colors are anchored by their iconic Starbucks Green (#00704A), complemented by a warm cream (#F2F0EB) and white. The Starbucks cream color hex code is #F2F0EB, while the primary green #00704A represents freshness and nature. The Starbucks brand color palette evokes warmth and premium coffeehouse experience.
#00704A
#FFFFFF
#000000
#006241
McDonald's
McDonald's brand colors feature their iconic golden arches on red backgrounds. The McDonald's color palette represents fast food, happiness, and family-friendly dining worldwide.
#FFC72C
#DA291C
#FFFFFF
#FFB81C
Subway
Subway brand colors feature green and yellow representing fresh ingredients. The Subway color palette conveys healthy eating, freshness, and customizable sandwiches.
#00894F
#FFC600
#FFFFFF
#008C15
KFC
KFC (Kentucky Fried Chicken) brand colors feature their signature bold red representing flavor, passion, and the Colonel's secret recipe tradition since 1952. The KFC color palette is instantly recognizable worldwide.
#E4002B
#FFFFFF
#000000
#DC001B
Domino's
Domino's brand colors feature red and blue domino tiles representing pizza delivery. The Domino's color palette conveys speed, reliability, and delicious pizza.
#0B648F
#E31837
#FFFFFF
#006491
Dunkin'
Dunkin' brand colors feature orange and magenta representing coffee and donuts. The Dunkin' color palette conveys energy, warmth, and America's favorite coffee run.
#FF6600
#DA1884
#FFFFFF
#FF671F
Burger King
Burger King brand colors feature their flame-grilled red, orange, and blue palette. The Burger King color palette represents bold flavors, fire-grilling, and fast food satisfaction.
#F5A623
#D62300
#FFFFFF
#EC1C24
Red Bull
Red Bull brand colors feature their charging bulls in red, yellow, and blue. The Red Bull color palette represents energy, extreme sports, and giving you wings.
#1E3B70
#D71920
#FFD100
#FFFFFF
Nike
Nike brand colors feature their iconic black swoosh representing athletic excellence and just doing it. The Nike color palette emphasizes power, sophistication, and sports performance.
#000000
#FFFFFF
#FF6700
#7C7C7C
Adidas
Adidas brand colors feature their three stripes in black and white. The Adidas color palette represents sports heritage, performance, and street style fashion.
#000000
#FFFFFF
#767676
#CCCCCC
Puma
Puma brand colors are Red (#D01012) and Black (#000000). The Puma leaping cat logo uses this bold red and black combination representing athletic performance, speed, and sports fashion.
#000000
#FFFFFF
#D01012
#FF0000
H&M
H&M brand colors feature their red logo representing affordable fashion. The H&M color palette conveys style, sustainability, and accessible clothing for all.
#E50010
#FFFFFF
#000000
#CC0000
Zara
Zara brand colors feature minimalist black and white representing fast fashion. The Zara color palette conveys style, sophistication, and affordable luxury fashion.
#000000
#FFFFFF
#A0A0A0
#333333
IKEA
IKEA brand colors feature Swedish blue and yellow representing affordable design. The IKEA color palette conveys Scandinavian style, value, and home furnishing.
#0051BA
#FFDA1A
#FFFFFF
#003399
Target
Target brand colors feature their iconic red bullseye representing retail value. The Target color palette conveys affordability, style, and the joy of shopping.
#CC0000
#FFFFFF
#000000
#E50000
Walmart
Walmart brand colors feature their blue and yellow spark representing savings. The Walmart color palette conveys value, everyday low prices, and retail convenience.
#0071CE
#FFC220
#FFFFFF
#1A75CF
Ferrari
Ferrari brand colors feature their iconic Rosso Corsa red representing speed and Italian passion. The Ferrari color palette is synonymous with luxury sports cars and racing heritage.
#DC0000
#000000
#FFFFFF
#E40000
BMW
BMW brand colors feature their iconic blue and white roundel representing Bavarian heritage. The BMW color palette conveys luxury, performance, and German engineering excellence.
#1C69D4
#FFFFFF
#000000
#0066B1
Mercedes-Benz
Mercedes-Benz brand colors feature silver and black representing luxury and prestige. The Mercedes color palette conveys elegance, performance, and automotive excellence.
#00ADEF
#000000
#FFFFFF
#00A3E0
Audi
Audi brand colors feature Red (#BB0A30) and Black representing German luxury engineering. The Audi four rings logo uses a silver and black palette conveying sophistication, innovation, and automotive excellence.
#BB0A30
#000000
#FFFFFF
#C00000
Ford
Ford brand colors feature their iconic blue oval representing American automotive heritage. The Ford color palette conveys reliability, strength, and American manufacturing.
#003478
#FFFFFF
#000000
#002F6C
Toyota
Toyota brand colors feature their red and silver representing automotive reliability. The Toyota color palette conveys quality, durability, and Japanese engineering.
#EB0A1E
#FFFFFF
#000000
#D60000
Netflix
Netflix brand colors are built around their iconic red (#E50914) on a dark background (#141414). The Netflix background color hex code is #141414 (near-black), while the primary Netflix red #E50914 is used for the logo and UI accents. The Netflix color palette creates high contrast for readability on screens.
#E50914
#000000
#FFFFFF
#B20710
Spotify
Spotify brand colors feature their signature bright green representing music, energy, and audio streaming. The Spotify color palette is instantly recognizable in the music industry.
#1DB954
#191414
#FFFFFF
#1ED760
Disney
Disney brand colors feature their magical blue and signature castle silhouette. The Disney color palette represents magic, imagination, and family entertainment.
#113CCF
#FFFFFF
#000000
#0066CC
HBO
HBO brand colors feature black and white representing premium entertainment. The HBO color palette conveys prestige, quality programming, and cinematic television.
#000000
#FFFFFF
#7D7D7D
#333333
Twitch
Twitch brand color is Purple (#9146FF), with a darker purple (#772CE8) as secondary. The Twitch color palette represents live streaming, gaming, community, and entertainment.
#9146FF
#FFFFFF
#000000
#772CE8
ESPN
ESPN brand colors feature bold red representing sports excitement. The ESPN color palette conveys action, competition, and sports entertainment leadership.
#D4001A
#000000
#FFFFFF
#CC0000
Paramount
Paramount brand colors feature their mountain peak in blue and white. The Paramount color palette represents cinematic excellence, Hollywood heritage, and streaming entertainment.
#0064FF
#FFFFFF
#000000
#0052CC
Visa
Visa brand colors feature blue and gold representing trust and global commerce. The Visa color palette conveys security, reliability, and worldwide payment acceptance.
#1A1F71
#F7B600
#FFFFFF
#1434CB
Mastercard
Mastercard brand colors feature their iconic overlapping red and yellow circles. The Mastercard color palette represents global connectivity and priceless experiences.
#EB001B
#FF5F00
#F79E1B
#FFFFFF
PayPal
PayPal brand colors feature two blues: Dark Blue (#003087) and Light Blue (#009CDE) in their iconic dual-P logo. The PayPal color palette conveys trust, security, and digital financial transactions.
#003087
#009CDE
#FFFFFF
#012169
American Express
American Express brand colors feature their iconic blue representing premium financial services. The Amex color palette conveys exclusivity, trust, and membership rewards.
#006FCF
#FFFFFF
#000000
#00659C
Chase
Chase bank brand colors feature their signature blue octagon representing financial strength. The Chase color palette conveys trust, stability, and banking excellence.
#117ACA
#FFFFFF
#000000
#0077C8
Wells Fargo
Wells Fargo brand colors feature their distinctive red (#D71E28) and gold/yellow (#FFCD41). The primary Wells Fargo brand color hex code is #D71E28 (red), representing trust and stability in banking. The Wells Fargo color palette also includes warm gold tones used in their stagecoach logo and marketing materials.
#D71E28
#FFCD41
#000000
#FFFFFF
Why Study Famous Brand Color Palettes?
Understanding the color choices of successful brands can provide invaluable insights for your own design projects. Each color palette tells a story about brand identity, target audience, and market positioning.
Color Psychology in Branding
Tech companies often use blue (trust, innovation), while food brands prefer red and yellow (appetite, energy). Learn how color psychology influences brand perception.
Industry Color Trends
Discover common color patterns across industries. Financial services lean toward blue, environmental brands choose green, and luxury brands favor black and gold.
Using Brand Palettes in Your Projects
- Create mood boards and design inspiration collections
- Understand color combinations that work well together
- Learn from accessibility and contrast decisions of major brands
- Identify color trends within specific industries
- Build brand guidelines for your own projects
Design Tip
While it's tempting to copy famous brand colors directly, use them as inspiration instead. Consider your own brand personality, target audience, and industry standards when creating your unique color palette. Use our Color Palette Generator to create custom variations.