Instagram brand colors feature a vibrant gradient of purple, pink, orange, and yellow. The Instagram color palette represents creativity, self-expression, and visual storytelling on the world's leading photo sharing platform.
Instagram uses 4 official brand colors.
Brand Color Palette
#E4405F
Pink
#FCAF45
Orange
#833AB4
Purple
#C13584
Magenta
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating Instagram's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are Instagram's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Frequently Asked Questions
Common questions about Instagram's brand colors
How many official brand colors does Instagram use?
Instagram's official brand palette uses 4 colors: Pink (#E4405F), Orange (#FCAF45), Purple (#833AB4), Magenta (#C13584).
What is Instagram's primary color hex code?
Instagram's primary brand color is Pink with hex code #E4405F. RGB and HSL conversions are available on this page.
What are the names of Instagram's brand colors?
Instagram's 4 brand colors are Pink (#E4405F), Orange (#FCAF45), Purple (#833AB4), Magenta (#C13584). These are the official names used in Instagram's brand guidelines and design materials.
Can I use Instagram's brand colors in my own designs?
Instagram's colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that could cause brand confusion.
More Social Media Brand Palettes
Facebook (Meta) brand colors feature their iconic blue (#1877F2) representing trust, communication, and connectivity. The Facebook color palette has become synonymous with social networking worldwide.
Twitter (X)
Twitter (now X) brand colors feature the signature blue (#1DA1F2) from the classic Twitter era and black (#000000) representing the X rebrand. The X platform branding uses a monochrome black and white palette, while many designers still reference the original Twitter blue hex code #1DA1F2 for social media projects.
YouTube
YouTube brand colors feature their iconic red play button and white background. The YouTube color palette represents entertainment, energy, and the world's largest video platform.