TikTok
TikTok brand colors consist of 2 main colors excluding black and white: Cyan (#25F4EE) and Red/Magenta (#FE2C55). The TikTok logo uses these vibrant colors to represent youth, creativity, and the energy of short-form video content. As of 2026, the official TikTok color palette remains cyan and magenta on black.
TikTok uses 4 official brand colors.
Brand Color Palette
#000000
Black
#FE2C55
Red
#25F4EE
Cyan
#FFFFFF
White
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating TikTok's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are TikTok's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Frequently Asked Questions
Common questions about TikTok's brand colors
How many official brand colors does TikTok use?
TikTok's official brand palette uses 4 colors: Black (#000000), Red (#FE2C55), Cyan (#25F4EE), White (#FFFFFF).
What is TikTok's primary color hex code?
TikTok's primary brand color is Black with hex code #000000. RGB and HSL conversions are available on this page.
What are the names of TikTok's brand colors?
TikTok's 4 brand colors are Black (#000000), Red (#FE2C55), Cyan (#25F4EE), White (#FFFFFF). These are the official names used in TikTok's brand guidelines and design materials.
Can I use TikTok's brand colors in my own designs?
TikTok's colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that could cause brand confusion.
More Social Media Brand Palettes
Facebook (Meta) brand colors feature their iconic blue (#1877F2) representing trust, communication, and connectivity. The Facebook color palette has become synonymous with social networking worldwide.
Instagram brand colors feature a vibrant gradient of purple, pink, orange, and yellow. The Instagram color palette represents creativity, self-expression, and visual storytelling on the world's leading photo sharing platform.
Twitter (X)
Twitter (now X) brand colors feature the signature blue (#1DA1F2) from the classic Twitter era and black (#000000) representing the X rebrand. The X platform branding uses a monochrome black and white palette, while many designers still reference the original Twitter blue hex code #1DA1F2 for social media projects.