American Express
American Express brand colors feature their iconic blue representing premium financial services. The Amex color palette conveys exclusivity, trust, and membership rewards.
American Express uses 4 official brand colors.
Brand Color Palette
#006FCF
Color 1
#FFFFFF
Color 2
#000000
Color 3
#00659C
Color 4
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating American Express's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are American Express's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Frequently Asked Questions
Common questions about American Express's brand colors
How many official brand colors does American Express use?
American Express's official brand palette uses 4 colors: #006FCF, #FFFFFF, #000000, #00659C.
What is American Express's primary color hex code?
American Express's primary brand color is Primary with hex code #006FCF. RGB and HSL conversions are available on this page.
What are the names of American Express's brand colors?
American Express's 4 brand colors are #006FCF, #FFFFFF, #000000, #00659C. These are the official names used in American Express's brand guidelines and design materials.
Can I use American Express's brand colors in my own designs?
American Express's colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that could cause brand confusion.
More Finance & Banking Brand Palettes
Visa
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PayPal
PayPal brand colors feature two blues: Dark Blue (#003087) and Light Blue (#009CDE) in their iconic dual-P logo. The PayPal color palette conveys trust, security, and digital financial transactions.