American Express
Amex Blue (#006FCF) leads, with a Dark Blue (#00659C) in support and White and Black as neutrals. A confident single-blue palette conveys steadiness, a familiar tone across financial services.
American Express uses 4 official brand colors.
Brand Color Palette
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating American Express's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are American Express's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
American Express Colors for Developers
Copy American Express's 4 brand colors straight into your codebase
CSS Variables
:root {
--amex-blue: #006FCF;
--white: #FFFFFF;
--black: #000000;
--dark-blue: #00659C;
}SCSS
$amex-blue: #006FCF;
$white: #FFFFFF;
$black: #000000;
$dark-blue: #00659C;Tailwind v4
@theme {
--color-amex-blue: #006FCF;
--color-white: #FFFFFF;
--color-black: #000000;
--color-dark-blue: #00659C;
}Frequently Asked Questions
Common questions about American Express's brand colors
How many official brand colors does American Express use?
The official American Express brand palette uses 4 colors: Amex Blue (#006FCF), White (#FFFFFF), Black (#000000), Dark Blue (#00659C).
What is the primary brand color of American Express?
The primary brand color for American Express is Amex Blue, hex code #006FCF. RGB and HSL conversions are available on this page.
What are the American Express brand color names?
The 4 brand colors used by American Express are Amex Blue (#006FCF), White (#FFFFFF), Black (#000000), Dark Blue (#00659C). These are the official names from the American Express brand guidelines and design materials.
Can I use the American Express brand colors in my own designs?
The American Express colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that implies affiliation or endorsement.
Related Brand Palettes
Visa
Visa combines a deep Visa Blue (#1A1F71) and Bright Blue (#1434CB) with a warm Gold (#F7B600) and White. Navy-and-gold pairings often signal security and a premium sense of trust.
Mastercard
Overlapping warm circles give this palette its identity: Red (#EB001B), Orange (#FF5F00) and Yellow (#F79E1B), with White. The blended warm tones create a sense of connection where the colors meet.
PayPal
Two blues define PayPal — a Dark Blue (#003087) and a Light Blue (#009CDE) — supported by White and a Navy (#012169). Layering blues at different depths reads as secure and dependable, familiar cues in digital finance.
Chase
Chase works within blue — a Chase Blue (#117ACA) and Light Blue (#0077C8) — alongside White and Black. Clear mid-blues are widely read as stable and trustworthy, apt for a banking identity.
Wells Fargo
Wells Fargo contrasts a strong Red (#D71E28) with a warm Gold (#FFCD41), grounded by Black and White. Red-and-gold pairings feel established and warm, a classic combination in traditional banking.
Bank of America
Bank of America uses a deep Navy (#012169) with a Red (#E31837) flag accent and White. The navy-and-red scheme signals stability and is a classic American banking palette.