American Express Dark Blue

The hex color #00659C is rgb(0, 101, 156), also known as American Express Dark Blue.

Used in the brand palettes of American Express.

#00659C Color Codes

HEX

#00659C

RGB

rgb(0, 101, 156)

HSL

hsl(201, 100%, 31%)

CMYK

cmyk(100%, 35%, 0%, 39%)

Tints & Shades of #00659C

Shades (darker)

#005684

#004569

#00334F

#002235

#00111A

Tints (lighter)

#008DD9

#14ADFF

#4FC1FF

#8AD6FF

#C4EAFF

Text Contrast & Accessibility

White text — ratio 6.28:1 (passes AA)

Black text — ratio 3.34:1 (large text only)

Pair #00659C with white text — that combination passes WCAG AA for normal text at 6.28:1. For WCAG 2.1 AA, normal text needs at least 4.5:1 and large text at least 3:1 — test other pairings with the contrast checker.

About #00659C

#00659C is a dark, vivid cool blue. In HSL that's a hue of 201°, 100% saturation and 31% lightness, which makes it a cool tone that reads best alongside warmer accents.

Complementary & analogous

#9E3700

#00189E

#009E86

Colors similar to #00659C

The closest colors to #00659C that have their own page here.

#006491

Domino's Dark Blue

#0B648F

Domino's Domino's Blue

#0066B1

BMW Dark Blue

#0066B3

Samsung Light Blue

#0068B5

Intel Dark Blue

#005288

SpaceX SpaceX Blue

#004B93

Pepsi Pepsi Blue

#0077B5

LinkedIn Classic Blue

Frequently asked about #00659C

What is the RGB value of #00659C?

#00659C is rgb(0, 101, 156) — red 0, green 101, blue 156.

What is the CMYK value of #00659C?

#00659C converts to cmyk(100%, 35%, 0%, 39%), useful for print work.

Is #00659C a warm or cool color?

#00659C is a dark, vivid cool blue (hue 201°, 100% saturation, 31% lightness).

Which brands use #00659C?

#00659C (American Express Dark Blue) appears in the brand palettes of American Express.