IBM
IBM brand colors feature their iconic blue palette symbolizing trust and corporate strength. The IBM color palette conveys enterprise reliability and Big Blue's technology leadership.
IBM uses 4 official brand colors.
Brand Color Palette
#0530AD
Color 1
#FFFFFF
Color 2
#000000
Color 3
#5596E6
Color 4
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating IBM's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are IBM's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Frequently Asked Questions
Common questions about IBM's brand colors
How many official brand colors does IBM use?
IBM's official brand palette uses 4 colors: #0530AD, #FFFFFF, #000000, #5596E6.
What is IBM's primary color hex code?
IBM's primary brand color is Primary with hex code #0530AD. RGB and HSL conversions are available on this page.
What are the names of IBM's brand colors?
IBM's 4 brand colors are #0530AD, #FFFFFF, #000000, #5596E6. These are the official names used in IBM's brand guidelines and design materials.
Can I use IBM's brand colors in my own designs?
IBM's colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that could cause brand confusion.
More Technology Brand Palettes
Google brand colors feature their iconic four-color palette of blue, red, yellow, and green. The Google color palette represents innovation, accessibility, and playfulness, making it one of the most recognized brand identities worldwide.
Apple
Apple brand colors feature a minimalist palette of silver (#A2AAAD), space gray (#333333), and white, with the iconic Apple blue (#007AFF) used throughout iOS and macOS. The Apple color palette emphasizes simplicity and premium design. Apple's brand hex codes are widely used in UI design for iOS apps and web projects.
Microsoft
Microsoft brand colors feature their iconic four-square window logo in red, green, blue, and yellow. The Microsoft color palette represents diversity, innovation, and the company's broad range of products and services.