Apple
A near-monochrome set built from Black (#000000), White (#FFFFFF) and two neutrals, Space Gray (#555555) and Silver Gray (#A6A6A6). Restricting the range to blacks, whites and grays yields a calm, high-contrast look that many minimal interfaces favor. These neutral hex values slot easily into iOS and web UI work.
Apple uses 4 official brand colors.
Brand Color Palette
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating Apple's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are Apple's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Apple Colors for Developers
Copy Apple's 4 brand colors straight into your codebase
CSS Variables
:root {
--black: #000000;
--white: #FFFFFF;
--space-gray: #555555;
--silver-gray: #A6A6A6;
}SCSS
$black: #000000;
$white: #FFFFFF;
$space-gray: #555555;
$silver-gray: #A6A6A6;Tailwind v4
@theme {
--color-black: #000000;
--color-white: #FFFFFF;
--color-space-gray: #555555;
--color-silver-gray: #A6A6A6;
}Frequently Asked Questions
Common questions about Apple's brand colors
How many official brand colors does Apple use?
Apple's official brand palette uses 4 colors: Black (#000000), White (#FFFFFF), Space Gray (#555555), Silver Gray (#A6A6A6).
What is Apple's primary color hex code?
Apple's primary brand color is Black with hex code #000000. RGB and HSL conversions are available on this page.
What are the names of Apple's brand colors?
Apple's 4 brand colors are Black (#000000), White (#FFFFFF), Space Gray (#555555), Silver Gray (#A6A6A6). These are the official names used in Apple's brand guidelines and design materials.
Can I use Apple's brand colors in my own designs?
Apple's colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that could cause brand confusion.
Related Brand Palettes
Built from four primaries — Blue (#4285F4), Red (#DB4437), Yellow (#F4B400) and Green (#0F9D58) — this palette pairs one cool anchor with three warmer accents. The multi-hue mix tends to read as approachable and energetic, an effect saturated primaries often create when placed side by side.
Microsoft
Four evenly weighted colors — Red (#F25022), Green (#7FBA00), Blue (#00A4EF) and Yellow (#FFB900) — give this palette its balanced, quadrant feel. Because no single hue dominates and warm and cool tones sit in equal measure, the set reads as broad and varied.
IBM
Two blues do most of the work here: a deep IBM Blue (#0530AD) and a brighter Light Blue (#5596E6), set against White and Black. Blue is widely read as steady and dependable, a fitting association for a palette leaning almost entirely on the single hue.
Intel
Intel's set stays within the blue family, moving from a mid Intel Blue (#0071C5) to a marginally deeper Dark Blue (#0068B5), with White and Black as neutrals. Keeping both accents close in hue gives the palette a cohesive, single-note character.
Samsung
A commanding Samsung Blue (#1428A0) leads, softened by a Light Blue (#0066B3) and balanced against White and Black. Deep, navy-leaning blues like these are frequently linked with stability and confidence.
Adobe
Red carries this palette: a pure Red (#FF0000) alongside a marginally muted Dark Red (#ED1C24), grounded by Black and White. High-energy reds paired with black often signal boldness and creativity.