Netflix
A vivid Netflix Red (#E50914) and Dark Red (#B20710) sit on a Black field, with White reserved for text. Red on black produces high contrast that stays sharp on screens of any size.
Netflix uses 4 official brand colors.
Brand Color Palette
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating Netflix's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are Netflix's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Netflix Colors for Developers
Copy Netflix's 4 brand colors straight into your codebase
CSS Variables
:root {
--netflix-red: #E50914;
--black: #000000;
--white: #FFFFFF;
--dark-red: #B20710;
}SCSS
$netflix-red: #E50914;
$black: #000000;
$white: #FFFFFF;
$dark-red: #B20710;Tailwind v4
@theme {
--color-netflix-red: #E50914;
--color-black: #000000;
--color-white: #FFFFFF;
--color-dark-red: #B20710;
}Frequently Asked Questions
Common questions about Netflix's brand colors
How many official brand colors does Netflix use?
Netflix's official brand palette uses 4 colors: Netflix Red (#E50914), Black (#000000), White (#FFFFFF), Dark Red (#B20710).
What is Netflix's primary color hex code?
Netflix's primary brand color is Netflix Red with hex code #E50914. RGB and HSL conversions are available on this page.
What are the names of Netflix's brand colors?
Netflix's 4 brand colors are Netflix Red (#E50914), Black (#000000), White (#FFFFFF), Dark Red (#B20710). These are the official names used in Netflix's brand guidelines and design materials.
Can I use Netflix's brand colors in my own designs?
Netflix's colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that could cause brand confusion.
Related Brand Palettes
Spotify
A lively Spotify Green (#1DB954) and Bright Green (#1ED760) pop against a near-black (#191414) and White. Vibrant greens on dark backgrounds feel fresh and energetic, well suited to an audio interface.
Disney
Disney leans on a deep Disney Blue (#113CCF) with a Light Blue (#0066CC), rounded out by White and Black. Rich blues carry a dreamy, imaginative quality that reads well for family entertainment.
HBO
An all-neutral set — Black, White, Gray (#7D7D7D) and Dark Gray (#333333). Restricting to grayscale reads as premium and cinematic, holding attention on programming rather than color.
Twitch
Purple defines Twitch: a bright Purple (#9146FF) with a Dark Purple (#772CE8), balanced by White and Black. Purple is a less common branding choice, which helps the palette stand out in gaming and streaming.
ESPN
A bold ESPN Red (#D4001A) with a Dark Red (#CC0000) plays against Black and White. Energetic reds paired with black convey action and intensity, matching a sports-media tone.
Paramount
Paramount pairs a bright Paramount Blue (#0064FF) and Dark Blue (#0052CC) with White and Black. Vivid blues over clean neutrals feel expansive and cinematic.