Netflix
A vivid Netflix Red (#E50914) and Dark Red (#B20710) sit on a Black field, with White reserved for text. Red on black produces high contrast that stays sharp on screens of any size.
Netflix uses 4 official brand colors.
Brand Color Palette
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating Netflix's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are Netflix's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Netflix Colors for Developers
Copy Netflix's 4 brand colors straight into your codebase
CSS Variables
:root {
--netflix-red: #E50914;
--black: #000000;
--white: #FFFFFF;
--dark-red: #B20710;
}SCSS
$netflix-red: #E50914;
$black: #000000;
$white: #FFFFFF;
$dark-red: #B20710;Tailwind v4
@theme {
--color-netflix-red: #E50914;
--color-black: #000000;
--color-white: #FFFFFF;
--color-dark-red: #B20710;
}Frequently Asked Questions
Common questions about Netflix's brand colors
How many official brand colors does Netflix use?
The official Netflix brand palette uses 4 colors: Netflix Red (#E50914), Black (#000000), White (#FFFFFF), Dark Red (#B20710).
What is the primary brand color of Netflix?
The primary brand color for Netflix is Netflix Red, hex code #E50914. RGB and HSL conversions are available on this page.
What are the Netflix brand color names?
The 4 brand colors used by Netflix are Netflix Red (#E50914), Black (#000000), White (#FFFFFF), Dark Red (#B20710). These are the official names from the Netflix brand guidelines and design materials.
Can I use the Netflix brand colors in my own designs?
The Netflix colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that implies affiliation or endorsement.
Related Brand Palettes
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HBO
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ESPN
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Paramount
Paramount pairs a bright Paramount Blue (#0064FF) and Dark Blue (#0052CC) with White and Black. Vivid blues over clean neutrals feel expansive and cinematic.