Pepsi
Pepsi splits between cool and warm: a Pepsi Blue (#004B93) against a Red (#D81F26) and Bright Red (#E32526), unified by White. Red, white and blue trios tend to read as bold and spirited.
Pepsi uses 4 official brand colors.
Brand Color Palette
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating Pepsi's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are Pepsi's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Pepsi Colors for Developers
Copy Pepsi's 4 brand colors straight into your codebase
CSS Variables
:root {
--pepsi-blue: #004B93;
--red: #D81F26;
--white: #FFFFFF;
--bright-red: #E32526;
}SCSS
$pepsi-blue: #004B93;
$red: #D81F26;
$white: #FFFFFF;
$bright-red: #E32526;Tailwind v4
@theme {
--color-pepsi-blue: #004B93;
--color-red: #D81F26;
--color-white: #FFFFFF;
--color-bright-red: #E32526;
}Frequently Asked Questions
Common questions about Pepsi's brand colors
How many official brand colors does Pepsi use?
The official Pepsi brand palette uses 4 colors: Pepsi Blue (#004B93), Red (#D81F26), White (#FFFFFF), Bright Red (#E32526).
What is the primary brand color of Pepsi?
The primary brand color for Pepsi is Pepsi Blue, hex code #004B93. RGB and HSL conversions are available on this page.
What are the Pepsi brand color names?
The 4 brand colors used by Pepsi are Pepsi Blue (#004B93), Red (#D81F26), White (#FFFFFF), Bright Red (#E32526). These are the official names from the Pepsi brand guidelines and design materials.
Can I use the Pepsi brand colors in my own designs?
The Pepsi colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that implies affiliation or endorsement.
Related Brand Palettes
Coca-Cola
Red defines it: a bright Coca-Cola Red (#F40009) beside a Dark Red (#ED1C16), with White for contrast and Black for type. The red-and-white combination ranks among the most recognizable pairings in consumer branding.
Starbucks
Green anchors this palette — a signature Starbucks Green (#00704A) with a deeper Dark Green (#006241) — balanced by White and Black. Deep greens tend to evoke freshness and the natural world, and the neutral pairing keeps the primary #00704A legible for text and contrast.
McDonald's
Golden Yellow (#FFC72C) and a supporting Yellow (#FFB81C) pair with a warm Red (#DA291C) and White. Yellow-and-red combinations are famously appetite-friendly and remain highly visible from a distance.
Subway
Two greens — Subway Green (#00894F) and a brighter Green (#008C15) — meet a warm Yellow (#FFC600) and White. Pairing green with yellow leans fresh and wholesome, echoing associations with produce and growth.
KFC
A confident KFC Red (#E4002B) leads, shaded by a Dark Red (#DC001B) and set off with White and Black. Bold reds are stimulating and hard to ignore, which serves fast-food signage well.
Domino's
This palette balances a Domino's Blue (#0B648F) and Dark Blue (#006491) against a warm Red (#E31837), tied together with White. Splitting cool blue and warm red gives the set a lively, two-tone rhythm.