H&M
A crisp H&M Red (#E50010) with a Dark Red (#CC0000) sits against White and Black. A single strong red over clean neutrals feels direct and current, easy to read on storefronts and tags.
H&M uses 4 official brand colors.
Brand Color Palette
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating H&M's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are H&M's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
H&M Colors for Developers
Copy H&M's 4 brand colors straight into your codebase
CSS Variables
:root {
--h-m-red: #E50010;
--white: #FFFFFF;
--black: #000000;
--dark-red: #CC0000;
}SCSS
$h-m-red: #E50010;
$white: #FFFFFF;
$black: #000000;
$dark-red: #CC0000;Tailwind v4
@theme {
--color-h-m-red: #E50010;
--color-white: #FFFFFF;
--color-black: #000000;
--color-dark-red: #CC0000;
}Frequently Asked Questions
Common questions about H&M's brand colors
How many official brand colors does H&M use?
H&M's official brand palette uses 4 colors: H&M Red (#E50010), White (#FFFFFF), Black (#000000), Dark Red (#CC0000).
What is H&M's primary color hex code?
H&M's primary brand color is H&M Red with hex code #E50010. RGB and HSL conversions are available on this page.
What are the names of H&M's brand colors?
H&M's 4 brand colors are H&M Red (#E50010), White (#FFFFFF), Black (#000000), Dark Red (#CC0000). These are the official names used in H&M's brand guidelines and design materials.
Can I use H&M's brand colors in my own designs?
H&M's colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that could cause brand confusion.
Related Brand Palettes
Nike
Mostly monochrome — Black, White and a mid Gray (#7C7C7C) — with a single Orange (#FF6700) accent. A neutral base punctuated by one warm pop reads as confident and sporty without visual clutter.
Adidas
This palette stays entirely neutral: Black and White bridged by Gray (#767676) and Light Gray (#CCCCCC). An all-grayscale range feels athletic and versatile, letting product imagery supply any color it needs.
Puma
Black grounds the set while a Red (#D01012) and Bright Red (#FF0000) provide the accent, with White for relief. Red against black is a punchy, high-energy pairing common across athletic identities.
Zara
Zara keeps to a monochrome scale — Black, White, Gray (#A0A0A0) and Dark Gray (#333333). Stripping color back to blacks and grays reads as spare and editorial, a familiar move in fashion minimalism.
IKEA
A strong IKEA Blue (#0051BA) and Dark Blue (#003399) pair with a warm IKEA Yellow (#FFDA1A) and White. Blue-and-yellow contrast is high-visibility and cheerful, and here it nods to Scandinavian color tradition.
Target
Red is nearly everything here: a Target Red (#CC0000) and Bright Red (#E50000) against White, with Black for text. A concentrated red-and-white scheme is simple, bold and easy to spot across a retail floor.