BMW
BMW's colors move from a BMW Blue (#1C69D4) to a deeper Dark Blue (#0066B1), completed by White and Black. Cool blues paired with clean neutrals lend a precise, engineered feel.
BMW uses 4 official brand colors.
Brand Color Palette
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating BMW's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are BMW's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
BMW Colors for Developers
Copy BMW's 4 brand colors straight into your codebase
CSS Variables
:root {
--bmw-blue: #1C69D4;
--white: #FFFFFF;
--black: #000000;
--dark-blue: #0066B1;
}SCSS
$bmw-blue: #1C69D4;
$white: #FFFFFF;
$black: #000000;
$dark-blue: #0066B1;Tailwind v4
@theme {
--color-bmw-blue: #1C69D4;
--color-white: #FFFFFF;
--color-black: #000000;
--color-dark-blue: #0066B1;
}Frequently Asked Questions
Common questions about BMW's brand colors
How many official brand colors does BMW use?
The official BMW brand palette uses 4 colors: BMW Blue (#1C69D4), White (#FFFFFF), Black (#000000), Dark Blue (#0066B1).
What is the primary brand color of BMW?
The primary brand color for BMW is BMW Blue, hex code #1C69D4. RGB and HSL conversions are available on this page.
What are the BMW brand color names?
The 4 brand colors used by BMW are BMW Blue (#1C69D4), White (#FFFFFF), Black (#000000), Dark Blue (#0066B1). These are the official names from the BMW brand guidelines and design materials.
Can I use the BMW brand colors in my own designs?
The BMW colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that implies affiliation or endorsement.
Related Brand Palettes
Tesla
A restrained pairing of Tesla Red (#CC0000) and Bright Red (#E82127) sits against Black and White. Using a single accent red sparingly over neutrals reads as sleek and modern rather than loud.
Ferrari
The palette is built on Rosso Corsa (#DC0000) with a Bright Red (#E40000), framed by Black and White. Intense reds convey speed and passion, and keeping two closely related reds holds that effect tightly focused.
Mercedes-Benz
A bright Mercedes Blue (#00ADEF) and Light Blue (#00A3E0) accent a Black-and-White base. Sky-leaning blues over neutrals read as refined and modern, a cool and composed pairing.
Audi
Audi centers on a deep Red (#BB0A30) with a Dark Red (#C00000), grounded by Black and White. A single crimson accent held over strict neutrals reads as sharp and understated.
Ford
Ford's palette is blue at its core — Ford Blue (#003478) and a Dark Blue (#002F6C) — with White and Black. Deep navy blues are commonly linked to durability and dependability.
Toyota
A clear Toyota Red (#EB0A1E) and Dark Red (#D60000) contrast against White and Black. The straightforward red-on-white pairing feels direct and confident.