Mercedes-Benz
A bright Mercedes Blue (#00ADEF) and Light Blue (#00A3E0) accent a Black-and-White base. Sky-leaning blues over neutrals read as refined and modern, a cool and composed pairing.
Mercedes-Benz uses 4 official brand colors.
Brand Color Palette
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating Mercedes-Benz's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are Mercedes-Benz's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Mercedes-Benz Colors for Developers
Copy Mercedes-Benz's 4 brand colors straight into your codebase
CSS Variables
:root {
--mercedes-blue: #00ADEF;
--black: #000000;
--white: #FFFFFF;
--light-blue: #00A3E0;
}SCSS
$mercedes-blue: #00ADEF;
$black: #000000;
$white: #FFFFFF;
$light-blue: #00A3E0;Tailwind v4
@theme {
--color-mercedes-blue: #00ADEF;
--color-black: #000000;
--color-white: #FFFFFF;
--color-light-blue: #00A3E0;
}Frequently Asked Questions
Common questions about Mercedes-Benz's brand colors
How many official brand colors does Mercedes-Benz use?
The official Mercedes-Benz brand palette uses 4 colors: Mercedes Blue (#00ADEF), Black (#000000), White (#FFFFFF), Light Blue (#00A3E0).
What is the primary brand color of Mercedes-Benz?
The primary brand color for Mercedes-Benz is Mercedes Blue, hex code #00ADEF. RGB and HSL conversions are available on this page.
What are the Mercedes-Benz brand color names?
The 4 brand colors used by Mercedes-Benz are Mercedes Blue (#00ADEF), Black (#000000), White (#FFFFFF), Light Blue (#00A3E0). These are the official names from the Mercedes-Benz brand guidelines and design materials.
Can I use the Mercedes-Benz brand colors in my own designs?
The Mercedes-Benz colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that implies affiliation or endorsement.
Related Brand Palettes
Tesla
A restrained pairing of Tesla Red (#CC0000) and Bright Red (#E82127) sits against Black and White. Using a single accent red sparingly over neutrals reads as sleek and modern rather than loud.
Ferrari
The palette is built on Rosso Corsa (#DC0000) with a Bright Red (#E40000), framed by Black and White. Intense reds convey speed and passion, and keeping two closely related reds holds that effect tightly focused.
BMW
BMW's colors move from a BMW Blue (#1C69D4) to a deeper Dark Blue (#0066B1), completed by White and Black. Cool blues paired with clean neutrals lend a precise, engineered feel.
Audi
Audi centers on a deep Red (#BB0A30) with a Dark Red (#C00000), grounded by Black and White. A single crimson accent held over strict neutrals reads as sharp and understated.
Ford
Ford's palette is blue at its core — Ford Blue (#003478) and a Dark Blue (#002F6C) — with White and Black. Deep navy blues are commonly linked to durability and dependability.
Toyota
A clear Toyota Red (#EB0A1E) and Dark Red (#D60000) contrast against White and Black. The straightforward red-on-white pairing feels direct and confident.