BMW BMW Blue

The hex color #1C69D4 is rgb(28, 105, 212), also known as BMW BMW Blue.

Used in the brand palettes of BMW.

#1C69D4 Color Codes

HEX

#1C69D4

RGB

rgb(28, 105, 212)

HSL

hsl(215, 77%, 47%)

CMYK

cmyk(87%, 50%, 0%, 17%)

Tints & Shades of #1C69D4

Shades (darker)

#1757B1

#12468D

#0E346A

#092347

#051123

Tints (lighter)

#3880E5

#6099EA

#87B3EF

#AFCCF5

#D7E6FA

Text Contrast & Accessibility

White text — ratio 5.22:1 (passes AA)

Black text — ratio 4.02:1 (large text only)

Pair #1C69D4 with white text — that combination passes WCAG AA for normal text at 5.22:1. For WCAG 2.1 AA, normal text needs at least 4.5:1 and large text at least 3:1 — test other pairings with the contrast checker.

About #1C69D4

#1C69D4 is a medium, vivid cool blue. In HSL that's a hue of 215°, 77% saturation and 47% lightness, which makes it a cool tone that reads best alongside warmer accents.

Complementary & analogous

#D4871C

#2B1CD4

#1CC5D4

Colors similar to #1C69D4

The closest colors to #1C69D4 that have their own page here.

#1A75CF

Walmart Light Blue

#0A66C2

LinkedIn Blue

#117ACA

Chase Chase Blue

#006FCF

American Express Amex Blue

#0066CC

Disney Light Blue

#0071CE

Walmart Walmart Blue

#0072C6

HP Dark Blue

#0071C5

Intel Intel Blue

Frequently asked about #1C69D4

What is the RGB value of #1C69D4?

#1C69D4 is rgb(28, 105, 212) — red 28, green 105, blue 212.

What is the CMYK value of #1C69D4?

#1C69D4 converts to cmyk(87%, 50%, 0%, 17%), useful for print work.

Is #1C69D4 a warm or cool color?

#1C69D4 is a medium, vivid cool blue (hue 215°, 77% saturation, 47% lightness).

Which brands use #1C69D4?

#1C69D4 (BMW BMW Blue) appears in the brand palettes of BMW.