Walmart
A dependable Walmart Blue (#0071CE) and Light Blue (#1A75CF) meet a warm Spark Yellow (#FFC220) and White. Cool blues suggest reliability while the yellow adds an approachable, optimistic accent.
Walmart uses 4 official brand colors.
Brand Color Palette
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating Walmart's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are Walmart's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Walmart Colors for Developers
Copy Walmart's 4 brand colors straight into your codebase
CSS Variables
:root {
--walmart-blue: #0071CE;
--spark-yellow: #FFC220;
--white: #FFFFFF;
--light-blue: #1A75CF;
}SCSS
$walmart-blue: #0071CE;
$spark-yellow: #FFC220;
$white: #FFFFFF;
$light-blue: #1A75CF;Tailwind v4
@theme {
--color-walmart-blue: #0071CE;
--color-spark-yellow: #FFC220;
--color-white: #FFFFFF;
--color-light-blue: #1A75CF;
}Frequently Asked Questions
Common questions about Walmart's brand colors
How many official brand colors does Walmart use?
Walmart's official brand palette uses 4 colors: Walmart Blue (#0071CE), Spark Yellow (#FFC220), White (#FFFFFF), Light Blue (#1A75CF).
What is Walmart's primary color hex code?
Walmart's primary brand color is Walmart Blue with hex code #0071CE. RGB and HSL conversions are available on this page.
What are the names of Walmart's brand colors?
Walmart's 4 brand colors are Walmart Blue (#0071CE), Spark Yellow (#FFC220), White (#FFFFFF), Light Blue (#1A75CF). These are the official names used in Walmart's brand guidelines and design materials.
Can I use Walmart's brand colors in my own designs?
Walmart's colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that could cause brand confusion.
Related Brand Palettes
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Adidas
This palette stays entirely neutral: Black and White bridged by Gray (#767676) and Light Gray (#CCCCCC). An all-grayscale range feels athletic and versatile, letting product imagery supply any color it needs.
Puma
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H&M
A crisp H&M Red (#E50010) with a Dark Red (#CC0000) sits against White and Black. A single strong red over clean neutrals feels direct and current, easy to read on storefronts and tags.
Zara
Zara keeps to a monochrome scale — Black, White, Gray (#A0A0A0) and Dark Gray (#333333). Stripping color back to blacks and grays reads as spare and editorial, a familiar move in fashion minimalism.
IKEA
A strong IKEA Blue (#0051BA) and Dark Blue (#003399) pair with a warm IKEA Yellow (#FFDA1A) and White. Blue-and-yellow contrast is high-visibility and cheerful, and here it nods to Scandinavian color tradition.