Chipotle
Chipotle uses a warm Chipotle Red (#AC2318) with a deep Maroon (#441500) and White. The earthy red-and-maroon palette reflects the brand's fire-grilled, food-forward identity.
Chipotle uses 3 official brand colors.
Brand Color Palette
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating Chipotle's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are Chipotle's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Chipotle Colors for Developers
Copy Chipotle's 3 brand colors straight into your codebase
CSS Variables
:root {
--chipotle-red: #AC2318;
--maroon: #441500;
--white: #FFFFFF;
}SCSS
$chipotle-red: #AC2318;
$maroon: #441500;
$white: #FFFFFF;Tailwind v4
@theme {
--color-chipotle-red: #AC2318;
--color-maroon: #441500;
--color-white: #FFFFFF;
}Frequently Asked Questions
Common questions about Chipotle's brand colors
How many official brand colors does Chipotle use?
The official Chipotle brand palette uses 3 colors: Chipotle Red (#AC2318), Maroon (#441500), White (#FFFFFF).
What is the primary brand color of Chipotle?
The primary brand color for Chipotle is Chipotle Red, hex code #AC2318. RGB and HSL conversions are available on this page.
What are the Chipotle brand color names?
The 3 brand colors used by Chipotle are Chipotle Red (#AC2318), Maroon (#441500), White (#FFFFFF). These are the official names from the Chipotle brand guidelines and design materials.
Can I use the Chipotle brand colors in my own designs?
The Chipotle colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that implies affiliation or endorsement.
Related Brand Palettes
Coca-Cola
Red defines it: a bright Coca-Cola Red (#F40009) beside a Dark Red (#ED1C16), with White for contrast and Black for type. The red-and-white combination ranks among the most recognizable pairings in consumer branding.
Pepsi
Pepsi splits between cool and warm: a Pepsi Blue (#004B93) against a Red (#D81F26) and Bright Red (#E32526), unified by White. Red, white and blue trios tend to read as bold and spirited.
Starbucks
Green anchors this palette — a signature Starbucks Green (#00704A) with a deeper Dark Green (#006241) — balanced by White and Black. Deep greens tend to evoke freshness and the natural world, and the neutral pairing keeps the primary #00704A legible for text and contrast.
McDonald's
Golden Yellow (#FFC72C) and a supporting Yellow (#FFB81C) pair with a warm Red (#DA291C) and White. Yellow-and-red combinations are famously appetite-friendly and remain highly visible from a distance.
Subway
Two greens — Subway Green (#00894F) and a brighter Green (#008C15) — meet a warm Yellow (#FFC600) and White. Pairing green with yellow leans fresh and wholesome, echoing associations with produce and growth.
KFC
A confident KFC Red (#E4002B) leads, shaded by a Dark Red (#DC001B) and set off with White and Black. Bold reds are stimulating and hard to ignore, which serves fast-food signage well.