Chipotle Chipotle Red

The hex color #AC2318 is rgb(172, 35, 24), also known as Chipotle Chipotle Red.

Used in the brand palettes of Chipotle.

#AC2318 Color Codes

HEX

#AC2318

RGB

rgb(172, 35, 24)

HSL

hsl(4, 76%, 38%)

CMYK

cmyk(0%, 80%, 86%, 33%)

Tints & Shades of #AC2318

Shades (darker)

#8E1C13

#721610

#55110C

#390B08

#1C0604

Tints (lighter)

#D92A1E

#E65045

#EC7C74

#F2A8A2

#F9D3D1

Text Contrast & Accessibility

White text — ratio 6.98:1 (passes AA)

Black text — ratio 3.01:1 (large text only)

Pair #AC2318 with white text — that combination passes WCAG AA for normal text at 6.98:1. For WCAG 2.1 AA, normal text needs at least 4.5:1 and large text at least 3:1 — test other pairings with the contrast checker.

About #AC2318

#AC2318 is a dark, vivid warm red. In HSL that's a hue of 4°, 76% saturation and 38% lightness, which makes it a warm tone that reads best alongside cooler accents.

Complementary & analogous

#17A1AB

#AB6B17

#AB1757

Colors similar to #AC2318

The closest colors to #AC2318 that have their own page here.

#B12B28

Porsche Porsche Red

#9B1A1A

Gucci Gucci Red

#BB252D

Wendy's Red

#B20710

Netflix Dark Red

#C21734

Levi's Levi's Red

#912637

Wendy's Dark Red

#BB0A30

Audi Red

#D01012

Puma Red

Frequently asked about #AC2318

What is the RGB value of #AC2318?

#AC2318 is rgb(172, 35, 24) — red 172, green 35, blue 24.

What is the CMYK value of #AC2318?

#AC2318 converts to cmyk(0%, 80%, 86%, 33%), useful for print work.

Is #AC2318 a warm or cool color?

#AC2318 is a dark, vivid warm red (hue 4°, 76% saturation, 38% lightness).

Which brands use #AC2318?

#AC2318 (Chipotle Chipotle Red) appears in the brand palettes of Chipotle.