Levi's
Levi's centers on Levi's Red (#C21734), the color of the signature red tab stitched into every pair of jeans, balanced by White and Black. The red tab is a century-old branding landmark.
Levi's uses 3 official brand colors.
Brand Color Palette
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating Levi's's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are Levi's's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Levi's Colors for Developers
Copy Levi's's 3 brand colors straight into your codebase
CSS Variables
:root {
--levi-s-red: #C21734;
--white: #FFFFFF;
--black: #000000;
}SCSS
$levi-s-red: #C21734;
$white: #FFFFFF;
$black: #000000;Tailwind v4
@theme {
--color-levi-s-red: #C21734;
--color-white: #FFFFFF;
--color-black: #000000;
}Frequently Asked Questions
Common questions about Levi's's brand colors
How many official brand colors does Levi's use?
The official Levi's brand palette uses 3 colors: Levi's Red (#C21734), White (#FFFFFF), Black (#000000).
What is the primary brand color of Levi's?
The primary brand color for Levi's is Levi's Red, hex code #C21734. RGB and HSL conversions are available on this page.
What are the Levi's brand color names?
The 3 brand colors used by Levi's are Levi's Red (#C21734), White (#FFFFFF), Black (#000000). These are the official names from the Levi's brand guidelines and design materials.
Can I use the Levi's brand colors in my own designs?
The Levi's colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that implies affiliation or endorsement.
Related Brand Palettes
Nike
Mostly monochrome — Black, White and a mid Gray (#7C7C7C) — with a single Orange (#FF6700) accent. A neutral base punctuated by one warm pop reads as confident and sporty without visual clutter.
Adidas
This palette stays entirely neutral: Black and White bridged by Gray (#767676) and Light Gray (#CCCCCC). An all-grayscale range feels athletic and versatile, letting product imagery supply any color it needs.
Puma
Black grounds the set while a Red (#D01012) and Bright Red (#FF0000) provide the accent, with White for relief. Red against black is a punchy, high-energy pairing common across athletic identities.
H&M
A crisp H&M Red (#E50010) with a Dark Red (#CC0000) sits against White and Black. A single strong red over clean neutrals feels direct and current, easy to read on storefronts and tags.
Zara
Zara keeps to a monochrome scale — Black, White, Gray (#A0A0A0) and Dark Gray (#333333). Stripping color back to blacks and grays reads as spare and editorial, a familiar move in fashion minimalism.
IKEA
A strong IKEA Blue (#0051BA) and Dark Blue (#003399) pair with a warm IKEA Yellow (#FFDA1A) and White. Blue-and-yellow contrast is high-visibility and cheerful, and here it nods to Scandinavian color tradition.