Xbox
Xbox is defined by Xbox Green (#107C10), the shade of the Xbox logo orb, alongside Black and White. Green has been the console's signature since 2001.
Xbox uses 3 official brand colors.
Brand Color Palette
Brand Keywords & Themes
Associated design themes and color characteristics
Using This Palette
Tips for incorporating Xbox's colors into your designs
Design Applications
- Web design and user interfaces
- Marketing materials and presentations
- Brand identity and logo design inspiration
- Social media graphics and content
Note: While these are Xbox's brand colors, they are trademarked. Use them for inspiration and learning, but avoid direct copying for commercial purposes that could cause brand confusion.
Xbox Colors for Developers
Copy Xbox's 3 brand colors straight into your codebase
CSS Variables
:root {
--xbox-green: #107C10;
--black: #000000;
--white: #FFFFFF;
}SCSS
$xbox-green: #107C10;
$black: #000000;
$white: #FFFFFF;Tailwind v4
@theme {
--color-xbox-green: #107C10;
--color-black: #000000;
--color-white: #FFFFFF;
}Frequently Asked Questions
Common questions about Xbox's brand colors
How many official brand colors does Xbox use?
The official Xbox brand palette uses 3 colors: Xbox Green (#107C10), Black (#000000), White (#FFFFFF).
What is the primary brand color of Xbox?
The primary brand color for Xbox is Xbox Green, hex code #107C10. RGB and HSL conversions are available on this page.
What are the Xbox brand color names?
The 3 brand colors used by Xbox are Xbox Green (#107C10), Black (#000000), White (#FFFFFF). These are the official names from the Xbox brand guidelines and design materials.
Can I use the Xbox brand colors in my own designs?
The Xbox colors are trademarked. You can reference the hex codes for inspiration, education, or non-commercial fan projects, but avoid commercial use that implies affiliation or endorsement.
Related Brand Palettes
Netflix
A vivid Netflix Red (#E50914) and Dark Red (#B20710) sit on a Black field, with White reserved for text. Red on black produces high contrast that stays sharp on screens of any size.
Spotify
A lively Spotify Green (#1DB954) and Bright Green (#1ED760) pop against a near-black (#191414) and White. Vibrant greens on dark backgrounds feel fresh and energetic, well suited to an audio interface.
Disney
Disney leans on a deep Disney Blue (#113CCF) with a Light Blue (#0066CC), rounded out by White and Black. Rich blues carry a dreamy, imaginative quality that reads well for family entertainment.
HBO
An all-neutral set — Black, White, Gray (#7D7D7D) and Dark Gray (#333333). Restricting to grayscale reads as premium and cinematic, holding attention on programming rather than color.
Twitch
Purple defines Twitch: a bright Purple (#9146FF) with a Dark Purple (#772CE8), balanced by White and Black. Purple is a less common branding choice, which helps the palette stand out in gaming and streaming.
ESPN
A bold ESPN Red (#D4001A) with a Dark Red (#CC0000) plays against Black and White. Energetic reds paired with black convey action and intensity, matching a sports-media tone.