Taco Bell Purple

The hex color #5C2D73 is rgb(92, 45, 115), also known as Taco Bell Purple.

Used in the brand palettes of Taco Bell.

#5C2D73 Color Codes

HEX

#5C2D73

RGB

rgb(92, 45, 115)

HSL

hsl(280, 44%, 31%)

CMYK

cmyk(20%, 61%, 0%, 55%)

Tints & Shades of #5C2D73

Shades (darker)

#4C255F

#3C1E4C

#2D1639

#1E0F26

#0F0713

Tints (lighter)

#7C3D9C

#9B56BD

#B480CE

#CDABDE

#E6D5EF

Text Contrast & Accessibility

White text — ratio 10.11:1 (passes AA)

Black text — ratio 2.08:1 (fails AA)

Pair #5C2D73 with white text — that combination passes WCAG AA for normal text at 10.11:1. For WCAG 2.1 AA, normal text needs at least 4.5:1 and large text at least 3:1 — test other pairings with the contrast checker.

About #5C2D73

#5C2D73 is a dark, moderately saturated cool purple. In HSL that's a hue of 280°, 44% saturation and 31% lightness, which makes it a cool tone that reads best alongside warmer accents.

Complementary & analogous

#43722C

#722C66

#382C72

Colors similar to #5C2D73

The closest colors to #5C2D73 that have their own page here.

#4A154B

Slack Aubergine

#555555

Apple Space Gray

#1E3B70

Red Bull Red Bull Blue

#1A1F71

Visa Visa Blue

#232F3E

Amazon Amazon Navy

#333333

Zara Dark Gray

#833AB4

Instagram Purple

#912637

Wendy's Dark Red

Frequently asked about #5C2D73

What is the RGB value of #5C2D73?

#5C2D73 is rgb(92, 45, 115) — red 92, green 45, blue 115.

What is the CMYK value of #5C2D73?

#5C2D73 converts to cmyk(20%, 61%, 0%, 55%), useful for print work.

Is #5C2D73 a warm or cool color?

#5C2D73 is a dark, moderately saturated cool purple (hue 280°, 44% saturation, 31% lightness).

Which brands use #5C2D73?

#5C2D73 (Taco Bell Purple) appears in the brand palettes of Taco Bell.