Amazon Amazon Navy

The hex color #232F3E is rgb(35, 47, 62), also known as Amazon Amazon Navy.

Used in the brand palettes of Amazon.

#232F3E Color Codes

HEX

#232F3E

RGB

rgb(35, 47, 62)

HSL

hsl(213, 28%, 19%)

CMYK

cmyk(44%, 24%, 0%, 76%)

Tints & Shades of #232F3E

Shades (darker)

#1D2734

#171F29

#11181F

#0C1015

#06080A

Tints (lighter)

#3C516A

#547296

#7B95B5

#A7B8CD

#D3DCE6

Text Contrast & Accessibility

White text — ratio 13.57:1 (passes AA)

Black text — ratio 1.55:1 (fails AA)

Pair #232F3E with white text — that combination passes WCAG AA for normal text at 13.57:1. For WCAG 2.1 AA, normal text needs at least 4.5:1 and large text at least 3:1 — test other pairings with the contrast checker.

About #232F3E

#232F3E is a deep, muted cool blue. In HSL that's a hue of 213°, 28% saturation and 19% lightness, which makes it a cool tone that reads best alongside warmer accents.

Complementary & analogous

#3E3223

#24233E

#233D3E

Colors similar to #232F3E

The closest colors to #232F3E that have their own page here.

#24292F

GitHub Dark Gray

#333333

Zara Dark Gray

#23282D

WordPress Dark

#282828

YouTube Dark Gray

#222222

Airbnb Night

#3D291A

Louis Vuitton LV Brown

#1E1919

Dropbox Graphite

#14171A

Twitter (X) Dark Black

Frequently asked about #232F3E

What is the RGB value of #232F3E?

#232F3E is rgb(35, 47, 62) — red 35, green 47, blue 62.

What is the CMYK value of #232F3E?

#232F3E converts to cmyk(44%, 24%, 0%, 76%), useful for print work.

Is #232F3E a warm or cool color?

#232F3E is a deep, muted cool blue (hue 213°, 28% saturation, 19% lightness).

Which brands use #232F3E?

#232F3E (Amazon Amazon Navy) appears in the brand palettes of Amazon.