Amazon Amazon Orange

The hex color #FF9900 is rgb(255, 153, 0), also known as Amazon Amazon Orange.

Used in the brand palettes of Amazon.

#FF9900 Color Codes

HEX

#FF9900

RGB

rgb(255, 153, 0)

HSL

hsl(36, 100%, 50%)

CMYK

cmyk(0%, 40%, 100%, 0%)

Tints & Shades of #FF9900

Shades (darker)

#D47F00

#AA6600

#804C00

#553300

#2B1900

Tints (lighter)

#FFAA2B

#FFBB55

#FFCC80

#FFDDAA

#FFEED4

Text Contrast & Accessibility

White text — ratio 2.14:1 (fails AA)

Black text — ratio 9.81:1 (passes AA)

Pair #FF9900 with black text — that combination passes WCAG AA for normal text at 9.81:1. For WCAG 2.1 AA, normal text needs at least 4.5:1 and large text at least 3:1 — test other pairings with the contrast checker.

About #FF9900

#FF9900 is a medium, vivid warm orange. In HSL that's a hue of 36°, 100% saturation and 50% lightness, which makes it a warm tone that reads best alongside cooler accents.

Complementary & analogous

#0066FF

#E5FF00

#FF1900

Colors similar to #FF9900

The closest colors to #FF9900 that have their own page here.

#F79E1B

Mastercard Yellow

#F4B400

Google Yellow

#F5A623

Burger King Orange

#F7B600

Visa Gold

#FFB900

Microsoft Yellow

#FFB81C

McDonald's Yellow

#ECB22E

Slack Yellow

#FFC600

Subway Yellow

Frequently asked about #FF9900

What is the RGB value of #FF9900?

#FF9900 is rgb(255, 153, 0) — red 255, green 153, blue 0.

What is the CMYK value of #FF9900?

#FF9900 converts to cmyk(0%, 40%, 100%, 0%), useful for print work.

Is #FF9900 a warm or cool color?

#FF9900 is a medium, vivid warm orange (hue 36°, 100% saturation, 50% lightness).

Which brands use #FF9900?

#FF9900 (Amazon Amazon Orange) appears in the brand palettes of Amazon.