McDonald's Red

The hex color #DA291C is rgb(218, 41, 28), also known as McDonald's Red.

Used in the brand palettes of McDonald's.

#DA291C Color Codes

HEX

#DA291C

RGB

rgb(218, 41, 28)

HSL

hsl(4, 77%, 48%)

CMYK

cmyk(0%, 81%, 87%, 15%)

Tints & Shades of #DA291C

Shades (darker)

#B52217

#901B13

#6C140E

#480E09

#240705

Tints (lighter)

#E6473B

#EB6C63

#F0908A

#F5B5B1

#FADAD8

Text Contrast & Accessibility

White text — ratio 4.87:1 (passes AA)

Black text — ratio 4.32:1 (large text only)

Pair #DA291C with white text — that combination passes WCAG AA for normal text at 4.87:1. For WCAG 2.1 AA, normal text needs at least 4.5:1 and large text at least 3:1 — test other pairings with the contrast checker.

About #DA291C

#DA291C is a medium, vivid warm red. In HSL that's a hue of 4°, 77% saturation and 48% lightness, which makes it a warm tone that reads best alongside cooler accents.

Complementary & analogous

#1CCCD9

#D9871C

#D91C6E

Colors similar to #DA291C

The closest colors to #DA291C that have their own page here.

#E32526

Pepsi Bright Red

#D81F26

Pepsi Red

#D71E28

Wells Fargo Red

#E82127

Tesla Bright Red

#D71920

Red Bull Red

#EC1C24

Burger King Bright Red

#ED1C16

Coca-Cola Dark Red

#ED1C24

Adobe Dark Red

Frequently asked about #DA291C

What is the RGB value of #DA291C?

#DA291C is rgb(218, 41, 28) — red 218, green 41, blue 28.

What is the CMYK value of #DA291C?

#DA291C converts to cmyk(0%, 81%, 87%, 15%), useful for print work.

Is #DA291C a warm or cool color?

#DA291C is a medium, vivid warm red (hue 4°, 77% saturation, 48% lightness).

Which brands use #DA291C?

#DA291C (McDonald's Red) appears in the brand palettes of McDonald's.